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The magic of Disney: The secret to its status as a CX leader

CX expert and blogger Colin Shaw says that a quality customer experience like Disney’s relies on constant technological…

by Richard Nehrboss | Sep 12, 2017 | Customer Experience Management , Research Methodology

CX expert and blogger Colin Shaw says that a quality customer experience like Disney’s relies on constant technological innovation

I agree with Colin Shaw that technological innovation helps Disney continue to win their customers over, but the core message of “seeing the experience through their customers’ eyes” is key to ensuring a positive customer experience for any industry.

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