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The MSR Group / Insights revealed

Research in action

Explore the questions, methods, and decisions behind our work. Read original MSR case studies and research guides.

Case study / Research guide

Survey best practices: marketing-focused research

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Case study / Research guide

Can you afford to invest in a VOC program?

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Case study / Research guide

A new problem-solving approach for a bank

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Case study / Research guide

Designing credit cards for the college market

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Case study / Research guide

Measuring public opinion for a food ingredient association

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Case study / Research guide

Survey results prompt changes in GAAP for private companies

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Case study / Research guide

Medical recruiting for Creighton University

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Case study / Research guide

Online advertising concept testing for St. Joseph Hospital

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Case study / Research guide

Uncovering the story behind a retailer’s slipping sales

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