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The MSR Group / Insights revealed

Research publications and case studies

Explore MSR case studies, research guides, and the consumer banking survey report.

Case Studies

Survey Best Practices–Marketing Focused Research

MSR research and reporting

Can You Afford to Invest in a VOC Program?

Can you afford to invest in a VOC Program?

New Problem-Solving Approach Gives Bank Multiple Perspectives

Problem analysis client story

Designing Credit Cards for the College Market

Designing Credit Cards for the College Market

Measuring Public Opinion for Food Ingredient Association

Food Ingredient Public Opinion

Survey Results Prompt Changes in GAAP for Private Companies

GAAP Changes for Private Companies

Medical Recruiting for Creighton University Osteoporosis Research Center

Creighton University Research Study

Online Advertising Concept Testing for St. Joseph Hospital & Medical Center

St Joseph Online Advertising

Uncovering the Story Behind a Retailer’s Slipping Sales

Uncovering a Retailers Slipping Sales

NGDATA 2017 Consumer Banking Survey

NGData Consumer Banking Survey

APECS Voice of the Customer Program

Learn about our approach to measuring and improving customer satisfaction, which includes hands-on support from our experienced team.

MSR research and reporting

Ad Hoc Research

Learn more about our customized market research services. We take a custom approach for every client to make sure we’re delivering the results you need.

Related publications

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