The short answer
Retail experiences stretch across stores, digital channels, service interactions, and the product itself. Research can explore shopper expectations, brand perceptions, and the reasons behind changes in purchasing behavior.
The people behind the decision.
Customers, lapsed shoppers, prospective buyers, and frontline employees.
Questions research can help answer.
- Understand barriers at different stages of the shopping journey.
- Evaluate brand awareness and competitive positioning.
- Test product ideas and identify receptive shopper segments.
Build the right approach.
The method depends on the audience, the decision, the timeframe, and the budget. MSR works with you to decide when exploration, measurement, or a combination is appropriate.
Relevant experience.
Kroger · Firestone · Nebraska Furniture Mart
Explore selected client experience →Questions, answered.
How is a study scoped for this industry?
Start with the decision you need to make, the people whose perspective matters, and how the findings will be used. MSR then recommends a research design and reporting approach suited to those needs.