Conduct qualitative research in Omaha with group and individual interviewing spaces, client viewing facilities, and in-house participant recruiting.
Our Facility
Our Omaha market research facility is the perfect location for conducting focus groups. You’ll find both a large group room to accommodate traditional and mega-group formats, and a smaller room with a more intimate setting for triads, diads, or one-on-one interviews. Both rooms offer ceiling to floor, wall-to-wall two-way mirrors, dual recording and simultaneous TV monitors in both respondent and viewing rooms.
All recruiting is done in-house and our hostesses oversee your entire visit. Recording and streaming arrangements can be discussed with the facility team. FocusVision service is available, as is Perception Analyzer®.
Facility Specs
Large Focus Group Room 26′ x 16′
One-on-One/Triad Room 14′ x 10′
Observation Room seats up to 10
Facility Services
Large Focus Group Room
- Specially soundproofed walls with whiteboard and ledge for showcasing storyboards, etc.
- Modular table/room design
- LCD projector
- Plasma television
- DVD and audio recording available
- Teleprompter for easy moderator-client communication
- FocusVision and Active Group video streaming available
- One-on-One Interviewing Room
- Video/television
- Recessed audio recording
- DVD and audio recording available
Client Viewing Room
- Full length two-way mirror
- Comfortable seating
- Plasma television
- Free wireless Internet
Client Lounge
- Computer with Internet access
- Plasma television for personal use or viewing
- Refreshment bar with snacks and beverages
- Comfortable seating
- Free wireless Internet
Plan your visit.
Contact our team for current room configurations, recording and streaming options, accessibility needs, recruiting requirements, and nearby accommodation guidance.
Discuss your focus group →Recruiting for your study.
MSR’s in-house recruiting supports studies nationwide, including consumers, business executives, medical professionals, and seniors. Participants are screened against study-specific qualifications so the discussion includes the people whose perspectives you need.